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October 21, 2014

Can you do that?
Overcoming hurdles in a digital world

Facebook, Twitter, Instagram – do these have a place in the pharma world? This month’s meeting addressed how they do and how they can be utilized to our best advantage. Daniel Arsenault was the meeting’s moderator and he began the evening by showing some consumer study data which demonstrated how social media has changed consumer’s buying habits. Consumers now have open relationships with brands and they’re constantly reconsidering and reassessing them.

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Can you do that?
Overcoming hurdles in a digital world

October 21, 2014

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