The PMCQ presents:
How to navigate the changing HCP landscape
Addressing HCP needs in promotion, education, and information
Regulations are always changing and so are HCP needs. How does this affect the pharmaceutical industry? Marketing, sales, and the way physicians are approached have to adapt. Medical education plays an increasing role in influencing HCP practice behaviour. Our panel of experts will present their views on how to handle the challenges in the changing HCP environment within their disciplines.
VP, Primary Care Franchise,
Kyle Steiger has been Vice-President of Primary Care, at Novartis
Pharmaceuticals since November 2012. In this role, he leads the marketing
and sales teams of the Primary Care Franchise.
Mr. Steiger began his career at Novartis in 2001 and rapidly progressed through various commercial roles of increasing importance including Brand Director, National Sales Director, and National Director, Policy and Reimbursement. Prior to his function in Primary Care, Mr. Steiger was Business Franchise Head, Hematology, in the Oncology Business Unit where he led the marketing and sales teams.
Director, Education and Strategy,
Michèle Gagnon is Director, Education and Strategy at liV Agency, a medical
communication and training agency since August 2012.
Prior to joining liV, Michèle had an extensive career in Sales at Bayer. She started as a sales representative in 1986, had various positions and was Quebec Regional Director from 1997 to 2003. In August 2003, she joined Aventis (now Sanofi) as Regional Business Director, Western Canada. In January 2006, she became Director, Performance Improvement and Education where she lead the Sanofi strategy in Education and Training. Starting in September 2010, she also supported the commercial side as the Rx&D advisor. Since June 2011, she has sat on the Canadian Association of CHE (CACHE) Board of Directors.
Executive VP, Health,
Christian Roy has been Executive Vice-President and Partner at Tank
Communications since June 2013. In his role, Christian leads the Health
Christian began his career in the pharmaceutical industry with Nordic Laboratories (now Sanofi) in 1992 as a sales representative, and continued to develop in various positions within the commercial organization. In May 1998, Christian joined Pfizer as a Brand Manager to launch Celebrex in Canada. Over the years, he held several positions in Marketing, Sales and Market Access. In September 2008 he was promoted to Marketing Vice-President, a job that he held until his departure from Pfizer in March 2013.
National Hospital Sales Director,
Jean began his journey in the pharmaceutical industry in sales in 1990 as a
primary care representative at Rhone-Poulenc (now Sanofi), and then moved on to
different roles with increasing responsibilities in sales, training and marketing.
Following a merger in 2000 between Rhone-Poulenc and HMR, which led to the
creation of Aventis, Jean was promoted as Area Sales Manager for specialty products.
In 2009, he was promoted as National Sales Director with the Hospital Patient Centric Unit team, a position that he still holds at Sanofi.