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Current PMCQ Newsletter (pdf 2.24 MB)

Past Meetings

May 19, 2010
Getting high on service

Clearly, one of the things that have made Porter Airlines soar has to be the fact that it is led by a man of remarkable commitment. Despite preparing to take his company public in the following days - a move that was blocked when the markets tanked again - Robert Deluce kept his engagement with the PMCQ and came to talk to a select crowd at the Marriott Hotel on a Wednesday evening.

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April 27, 2010
The Inside Scoop: Marketing Pharma in the 21st Century

Neither rain nor sleet nor sheets of slush could deter PMCQ members from a stimulating exchange between 6 of the top pharma marketing brains in the country. Outgoing president Enza Cignarella welcomed a packed house to the Opale Ballroom of the Airport Marriott hotel eager to engage with Jacques Dessureault – Business Unit Lead, CV and Metabolic, Bristol Myers Squibb, Christian Roy – Marketing VP Primary Care, Pfizer Canada, Dan Leger – Director of Marketing, Lundbeck Canada, Sybil Dahan – Commercial Director, Abbott Laboratories, Scott Oehrlein – VP Primary Care Novartis and Bruno Mader – VP Immunology Merck Canada. As Christian Roy pointed out from the get go, thank goodness luck had it that the evening fell between two Habs/Pens games. So people were ready to sit back, tuck into a good meal and then get down to what is at the heart of members’ concerns as the economy edges its way out of a recession: How do we market pharma in the 2nd decade of this century?

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March 16, 2010
Larry Smith Goes Long

“For those Boomers who said ‘Hey! I can’t wait for Freedom 55, when I retire and have a great life!’ Wrong answer. We’ve had a major recession. We’ve gone from Freedom 55 to Freedom 75.” Thus warned Alouettes’ President & CEO Larry Smith, accompanied by star quarterback Anthony Calvillo, on a brilliant March morning.

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February 16, 2010
The Art of the Long View: The Future of Health Care & Pharmaceuticals

Learning faster than your competitors is the only sustainable competitive advantage in an environment of rapid change and innovation (Arie de Geus, Royal Dutch Shell).

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January 19, 2010
Less good work, more great work

I suppose everyone should exercise in the morning. But this was a networking exercise lead by Box of Crayons founder Michael Bungay Stanier: “I want you all to pull out your business cards. Stand up. Go and find somebody you’ve never met before and introduce yourself. Now, for three minutes, here’s what I want you to talk about: What was the high point and the low point of last week for you? Go.”

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November 17, 2009
Do Canadians really do it better?

Is a little healthcare better than none? What is the Silver Tsunami? When is a doughnut hole not seen at Tim Horton's? These were some of the questions broached by Frank Micciche and Janet Lambert at the PMCQ’s November breakfast as they took us through Health Care Reform in the US and its implications for Canada.

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October 20, 2009
"As The World Turns" A Talk of Sense and Sensibility

For over a year now picking up the business section of any newspaper or tuning into television business reports, the news has been as volatile as the markets themselves. Not surprising really, but the noise of all that hyperbole has made it a tad difficult to get a real grasp on what’s been going on.

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September 22, 2009
Mike Lipkin is full of it

About ten minutes into his presentation and I’m wondering what a one-on-one conversation with Mike Lipkin would be like. Pretty one-sided, I conclude. The guy exudes enough energy to exhaust most of the hardworking stiffs at the first breakfast of the PMCQ’s 2009-2010 season. By the end there wasn’t enough energy left for a decent question. But there was a palpable sense of motivation, which is Lipkin’s number one goal — to motivate, inspire, provoke, stir, rouse, animate… well, you probably have a Thesaurus. The key is that everyone benefits from Lipkin’s side of the conversation. And that’s the aim of his recent book, One Life, One Meeting: How to Build Preeminence One Conversation at a Time.

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May 27, 2009
Just a regulatory guy

On May 27, PMCQ was pleased to host Ray Chepesiuk, PAAB’s amiable commissioner as the Club’s final speaker for the 2008-2009 season.

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