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Current PMCQ Newsletter (pdf 2.24 MB)
Past Meetings
November 15, 2011
Top e-Trends for Twenty Twelve:
To be prepared is half the victory.
The QR code is dead. Long live e-patients and vanity urls. Throw in social media listening, mobile communications and personalized online patient experiences and you’re on your way to creating a potent mix of Pharma “tech tactics” for a new age in marketing.
At the third PMCQ dinner meeting of the season, charismatic speaker Jay Goldman, VP Strategy of Klick, the fastest growing and largest independent digital health marketing company in North America, gave us the low-down on current and future digital shifts and ways to stay ahead of the game. Opening this Pfizer-sponsored event was Veronica Piacek, guest moderator.
October 11, 2011
The PMCQ presents Trends in Private Payers:
The Impact on Access and Patient Assistance Programs
High blood pressure. High Cholesterol. Depression. Ulcer / Reflux. Diabetes. Complications arising from these unmanaged chronic diseases are the main driver of health care costs and threaten the sustainability of our overall health care system. What can Pharma do?
Moderator Danny Peak, Sanofi Senior Manager, Private Payers and Strategic Partnerships, opened the PMCQ October dinner meeting at this Sanofi-sponsored event with the introduction of Suzanne Lepage, Private Health Plan Strategist, who was the dynamic speaker for the evening on a topic of great interest, Private Payers.
September 20, 2011
The New Reality of Rx Pharma and the Evolving Role of Marketing in our Industry
Can Brand Pharma Overcome a Changing Environment and Generics?
Global environment. Rapid change. Private payers. How should Pharma forge ahead? At the first dinner meeting of the 2011-2012 season on Tuesday, September 20th, Joseph Atallah, PMCQ’s Vice President-Education, moderated a panel of esteemed industry leaders as they presented their views on these topics and more. A full house sat in rapt attention during the Lundbeck-sponsored event which focused on how our marketing practices meet, or need to adapt, to some of the major challenges facing our evolving business environment today. Panelists answered several hot topic questions pertinent to the industry.
May 17, 2011
Managing Change in the Canadian Pharmaceutical Industry
There may not have been any signs of Spring or warm weather this past May 17th, but the inside of the Opal Ballroom (Airport Marriott) heated up quickly as 250 or so pharmaceutical industry colleagues filled the room in anticipation of hearing from the stellar panel of leaders of five Montreal based pharmaceutical companies. With incoming PMCQ 2011-12 President Dan Leger as moderator, the panelists took their seats: Claude Perron (VP & General Manager, Shire), Janice Murray (VP & President ad interim, Novartis), Hugh O’Neill (President & CEO, Sanofi), Patrick Cashman (President & General Manager, Lundbeck) and John Helou (General Manager Specialty Care, Pfizer).
April 19, 2011
The changing landscape in Pharmacy
A sold-out crowd came out to Pfizer’s head office last April 19 to hear Mark Dickson, a pharmacist and former pharmacy owner, and leader of the Pharmacy Innovation team at Pharmasave Drugs, a cooperative of independent pharmacy owners. Mark has also served as the Chair of the Canadian Association of Chain Drug Stores (CACDS) since October 2009.
March 15, 2011
Key Challenges Facing the Canadian Pharmaceutical Industry
Russell Williams, President of Rx&D, spoke to a packed breakfast meeting on March 15th and was clearly delighted to be on home turf. The feeling was mutual as PMCQ guests welcomed the man who proudly served Nelligan riding in the National Assembly from 1989 through the 2004. Since then, of course, his focus and leadership skills have been devoted to making sure our industry’s concerns are clearly and strongly articulated in Ottawa and in the halls of power across the country.
February 16, 2011
The Hidden Truth Behind Community Management
When Jacques Dessureault, VP CV/Metabolic at Bristol Myers Squibb, introduced the two speakers for the February meeting, he pointed out the efforts of the extensive HIV/Aids portfolio to keep up with rapidly changing communications demands of connected communities.
January 18, 2011
Innovation in Turbulent Times
It’s a bit of a truism that we tend to want to skate around, but one of the only constants in today’s world is that we live in a state of constant change. What perpetual flux calls for, if you think about it, is creative innovation. That would explain why the breakfast meeting featuring Lee-Ann McAlear, the program director of the Schulich Centre of Excellence in Innovation Management at York University and the managing director of Current Organization Inc., was so well attended. We all crave insights in dealing with change productively.
November 16, 2010
Listen, hear & trust
Cheryl-Anne Simoneau used to work on the marketing side of the medico-pharma business. She had been an active PMCQ member, going to the Christmas galas, playing in the golf tournament and representing her company. She still cares deeply about the issues that touch each of us as we go about our business. Except her perspective changed dramatically in the fall of 2000. She was diagnosed with CML, chronic myelogenous leukemia, a rare form of cancer about which she knew very little.
October 19, 2010
Planting Seeds Online
When Mark Goren, the brain behind Transmission Marketing, says that the thing he loves the most (apart from his family, of course) is Social Media, he’s being totally genuine. He’s passionate about people harnessing the power that comes with understanding new media.
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