October 21, 2014
Can you do that?
Overcoming hurdles in a digital world
Facebook, Twitter, Instagram – do these have a place in the pharma world? This month’s meeting addressed how they do and how they can be utilized to our best advantage. Daniel Arsenault was the meeting’s moderator and he began the evening by showing some consumer study data which demonstrated how social media has changed consumer’s buying habits. Consumers now have open relationships with brands and they’re constantly reconsidering and reassessing them.
September 23, 2014
This year’s PMCQ season packs a punch!
The first meeting of the 2014-2015 PMCQ season deviated from the formal, sit-down meal format. Instead, the attendees experienced a stand up cocktail networking event combined with an energetic, short and sharp, thought-provoking talk by Justin Kingsley. Cynthia Queano, the president of the PMCQ, opened the meeting by welcoming everyone and introducing Justin Kingsley. Justin is a writer, publisher, former press secretary, strategist and creative director, just to name a few of his many achievements. Most recently, he co-authored a New York Times bestseller “The Way of the Fight”, an autobiography of Georges St. Pierre (GSP), an Ultimate Fighting Championship world champion.
May 13, 2014
To Fund or Not to Fund: A Question of Ethics
Perspective of Payers, Patients and Pharma
At this last meeting of the season, we were privileged by having Dr Margaret Somerville as the moderator of a panel of speakers. Dr Somerville is an expert in the field of ethics and is the Founding Director of the Centre of Medicine, Ethics and Law at McGill. She began the meeting by saying that sometimes one must choose between competing harms, termed a “world of competing sorrows”, and that this is often the case in healthcare. Each speaker was given the floor to make an opening statement about their perspective on the single most important criterion in making funding decisions.
April 23, 2014
How to navigate the changing HCP landscape:
Addressing HCP needs in promotion, education, and information
This evening’s moderator was Kyle Steiger, Primary Care Franchise Vice President at Novartis and the expert panel speaking included Christian Roy, Executive Vice President of Health at Tank, Michèle Gagnon, Director of Education and Strategy at liV and Jean Burgess, National Hospital Sales Director at Sanofi.
March 25, 2014
Is Digital and Social Media “the Fix” for Your Marketing Mix?
The evolution from tactic to strategy in the Canadian pharmaceutical industry
This month’s meeting drew a full crowd due to its popular topic of interest. Three different speakers provided their thoughts on digital marketing.
February 18, 2014
Influencing with Integrity: Intention vs. Impact
This evening’s engaging presentation was given by Stephen McGarvey, the founder and managing partner of Solutions in Mind and a world-leading authority on unconscious communication, persuasion, and influence. He has assisted corporations and audiences around the world in solving difficult communications problems.
January 28, 2014
Standing Out in a Sea of Generics: Succeeding in the Loss of Exclusivity Environment
This first meeting of 2014 was moderated by John Oster from Lundbeck Canada and he welcomed three speakers this evening: Ian Johnson, Principal of Commercial Effectiveness Services with IMS, Jefferey Sleep, Manager of Cornerstone with AstraZeneca in Toronto and Rania Cassar-Awe, Director of Retail Strategy at Pfizer. Each of the speakers were given the floor to discuss their experiences in the loss of exclusivity environment.
November 19, 2013
Pan-Canadian Drug Pricing Alliance: How will it unfold?
How ready will you be when PCPA becomes a reality for your brand?
In an evolving regulatory environment, brand pricing and access strategies are continuously being challenged and re-examined to adjust to new government initiatives. This evening’s event was tailored as a group discussion between industry and government stakeholders around the Pan-Canadian Drug Pricing Alliance (PCPA) and to hear new insights from independent research.
October 8, 2013
Frontline Innovation: Empowering Patients to Manage Their Own Health
This evening’s dynamic event was kicked off by our moderator John Oster who began by polling the audience with the following question: “What amount of effort does my company invest in empowering patients to manage their own health?” 50% of respondents answered <10% and 36% answered 10-30%. The key speaker, Dr. Joseph Cafazzo, was then introduced. He is the lead for the Centre for Global eHealth Innovation, a state-of-the-art research facility devoted to the evaluation and design of healthcare technology. He is also the Senior Director of UHN Healthcare Human Factors and an Assistant Professor in the Department of Health Policy, Management and Evaluation, and the Institute of Biomaterials and Biomedical Engineering, Faculty of Medicine, at the University of Toronto. In 2010, he was the recipient of the Career Scientist award by the Ontario Ministry of Health and Long Term Care.